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September 8th
Air Jordan XX9 Footaction Event

It’s no secret that Jordan Brand continues to push the envelope with new technology to enhance breathability, durability and comfort in footwear. The Air Jordan XX9 is an example of the innovation throughout the years, as the sneaker is dubbed the lightest Air Jordan ever. For the release of the brand new shoe, Footaction and Jordan collaborated on reworking the Footaction 34th St Store in New York City to create an interactive experience for all things Jordan XX9. A highlight from the event was a small half court built into the store so that customers could try on the sneaker and receive a printed photograph of them dunking. Check out the images above to see the revamped store.