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January 15th
Lookbook: Wind Chill Factor

Mother Nature tried to fool us. 70 degree days on the east coast in the coldest season there is. 30 degree California nights in a season that is only cold by name for the ones that live on the west coast. We all thought we’d skate by scot-free without having to endure the biting winds of the winter. But were we all in for a surprise. Chill, winter is upon us, but fret not, we’ve got you covered. Literally. While veteran brands like Jordan, Hustle Gang, 10Deep, adidas and Nike are always here to shelter you from the cold in the most fashionable way possible, Dope, Fairplay, Victory, Layered, and American Stitch are also here to hold you down when the frost bites the hardest.