MOST POPULAR TAGS: nikeretroblackwhiteair jordanNBAjordankicksthrowback thursdayadidas
June 24th
Nike Air Max 1 Pure Platinum/Gold

The Nike Air Max 1 revolutionized footwear with Tinker Hatfield’s idea to open up the midsole to inquiring minds who wanted to see what the inner workings of the sneaker were. A simple concept: the same tactic of inserting “Air” into the Tailwind runner as early as 1978, however, it would be another decade before Nike unleashed the true potential of air. That first release of the Air Max 1 launched a franchise that is still going strong close to 30 years later.

With this release of the Air Max 1, arriving in Pure Platinum and Gold, we see a varied take on the clean silhouette. The upper is fully draped in a clean Pure Platinum while the Swoosh arrives in Gold to provide that pop. The white midsole provides subtle contrast with color up top. To top it all off, the visible air unit sits in the heel.

Available in select stores and online Friday. Check out Release Locator for stores.