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November 27th
Reebok Shaq Attaq “Brick City”

“The streets didn’t break me, they made me.” A single statement that means so much. That’s the tagline for the Shaquille O’Neal’s new sneaker: Reebok Shaq Attaq “Brick City.” An ode to where the legendary NBA center was raised, and despite the impoverishment and crime in the neighborhoods where Shaq grew up, he looks back at the city with pride. To help the brand tell the story of the shoe, they released a heart-warming commercial where he stopped by the old playground accompanied by hip-hop artist Redman. Watch the spot: here.

Available in stores and online on Friday. Check out Release Locator for stores.