Sneaker Chamber: Adidas Superstar
When discussing classic casual footwear, it’s nearly impossible to not bring up the Adidas Superstar, more lovingly referred to as Shelltoes. But did you know that the Adidas Superstar were designed for basketball players to wear on the court? At the time of the shoe’s creation (1969), Adidas was the first sneaker company to feature a basketball show with an all leather upper and rubber toebox. The innovative combination would lay a firm basis for sneaker technology to follow in later years.
However, the Superstars’ lasting impact on popular culture isn’t rooted in the hardwood. It’s rooted in Hollis – Queens, New York that is. Run DMC introduced shelltoes to a whole new audience by wearing them with their laces out. Soon after, the Adidas Superstar were the go-to pair for the emerging b-boy scene. At a sell-out show in New York City, the trio asked concert go-ers to hold up their sneakers if they owned a pair of Shelltoes – and 20,000 sneakers rapidly flew in the air. Not only was this a massive moment for hip hop – as it revealed the genre’s true influence – but also for the Adidas Superstar as they were engrained in history books as a ever-relevant pair of sneakers.