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January 17th
Flight 23 at Footaction
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Looking forward to the opening of our first Flight 23 at Footaction store located on 34th Street (between 7th & 8th Avenue) in NYC.  The storefront currently has an 18-foot tall classic Jordan shoebox serving as a construction barrier.  Behind that barrier, the Footaction and Jordan Brand teams are hard […]

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September 26th
Throwback Thursday: Michael Jordan vs. Larry Bird (1986)
1986 Eastern Conference Playoffs: Chicago Bulls v Boston Celtics

Two years into Michael Jordan’s career people could already see he would be one of the best players to ever play the game. And this game is testament to that claim. While MJ scored a whopping 63 points this game, Larry Bird and the Celtics still came out with the […]

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September 24th
Congratulations to Gary Payton
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Just recently Gary Payton had the honor of being accepted into the Naismith Memorial Hall of Fame, a monumental milestone for any professional athlete. With Gary Payton’s career stats it was only a matter of time before he’d joint the rest of the greats. He was regarded as the best […]

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September 18th
Air Jordan XX8 “Elephant Print”
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With close to three decades of innovation and creativity, Jordan Brand is always put under pressure to keep releasing great shoes in their legendary Air Jordan series. While many sneakerheads would be content with Jordan Brand just releasing retros until the end of time, Jordan Brand continues to make sure […]

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August 20th
Reebok Question “#1 Pick”
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Commemorating Allen Iverson’s number one overall draft selection by the Philadelphia 76ers in the 1996 draft, Reebok is set to release the Reebok Question “#1 Pick” this Friday.  If you recall how stacked that draft class was consisting of future Hall of Famers like Ray Allen, Kobe Bryant and Steve […]

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August 19th
Was Your Summer Just As Serious? (RECAP)
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Even though the NBA season isn’t in session, basketball never sleeps.  Summer is a time to be in the outdoors, and that’s just where Nike took it.  Keeping the summer streetball tradition alive, Nike’s Summer Is Serious campaign added the meaning of what summer ball meant.  The competitiveness of streetball […]

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