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February 26th
Footaction 2014 NBA All Star Weekend
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We’re still in a stupor from the festivities of last weekend in New Orleans… it was memorable to say the least! From experiencing immersive retail locations to styling NBA Stars with Rachel Johnson, we’re going to chalk it up as a “W”. After looking through all of the footage we […]

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January 7th
Trends – Who Will #OWNIT In 2014?
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In our second installment of The Footaction 40, following up a post on Artists & Musicians, we’re looking closely at the trends that were massive in 2013 and how we think they might evolve, adapt or progress this year. Although not a list of chronological order, but rather more of a […]

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December 9th
Kobe Bryant’s Season Debut
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To celebrate Kobe Bryant’s seemingly impossible return to the court after suffering an Achilles injury last season, Nike put together and released the video that you see above before the game against the Toronto Raptors on Sunday night. Bryant struggled in the Lakers loss, logging nine points (shooting 2 of […]

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October 30th
The 2013-2014 NBA Season Is Underway
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The tip-off of the Orlando Magic vs. Indiana Pacers on October 29th, 2013, marked the beginning of a fantastic time of the year: the NBA season. Although it’s day one and game one for six teams (with at least 81 more games ahead), it’s no secret that we’re ecstatic. We’ve […]

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September 26th
Throwback Thursday: Michael Jordan vs. Larry Bird (1986)
1986 Eastern Conference Playoffs: Chicago Bulls v Boston Celtics

Two years into Michael Jordan’s career people could already see he would be one of the best players to ever play the game. And this game is testament to that claim. While MJ scored a whopping 63 points this game, Larry Bird and the Celtics still came out with the […]

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September 24th
Congratulations to Gary Payton
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Just recently Gary Payton had the honor of being accepted into the Naismith Memorial Hall of Fame, a monumental milestone for any professional athlete. With Gary Payton’s career stats it was only a matter of time before he’d joint the rest of the greats. He was regarded as the best […]

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September 19th
Throwback Thursday: Rafer Alston aka Skip To My Lou
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There has always been a very defined line between street ball and the NBA. Sure, street ball is thrilling to watch, but most players lack the experience and basketball IQ to even step foot onto the courts of the NBA. Although, there’s always an exception to the status quo–and that […]

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August 13th
Styling or Wildin’: Russell Westbrook
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It’s no secret that Oklahoma City Thunder star Russell Westbrook is at the forefront of progressive fashion among current NBA superstars. Sometimes, that means he’s seen sitting front row at high end fashion shows, and other times, it means he’s the butt of meme-worthy internet jokes. But, whether it’s his […]

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