The “What The” series started out as a risk; something that Nike prides themselves on pushing year and year out. In 2007, the first “What The” sneaker was created for Nike SB by designer James Arizumi, only to fast forward to today, where the mash-up look has been embraced by […]

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The Nike KD VI ‘What The’ is a mashup of 35 graphics and colors from all of the past KD VI colorways. Kevin Durant, who won the NBA Most Valuable Player award this season, has come a long way from hooping at his childhood recreation center. It’s his relentless work […]

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