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August 19th
Was Your Summer Just As Serious? (RECAP)

Even though the NBA season isn’t in session, basketball never sleeps.  Summer is a time to be in the outdoors, and that’s just where Nike took it.  Keeping the summer streetball tradition alive, Nike’s Summer Is Serious campaign added the meaning of what summer ball meant.  The competitiveness of streetball was exemplified through a series of videos displaying the many streetball personalities like The Over-Dribbler (see below), The Trash Talker and The Ballhawk.


#SummerIsSerious saluted Durant’s legendary 66 point performance at Harlem’s Rucker Park two years ago by featuring brand new models of the KD VI’s during the Team Durant vs. Team Harden matchup on Saturday night. Select ballers who were “drafted” after submitting photos and video were able to showcase their skills on Saturday night after the men’s play-in round.

But on a serious note, it was also about the 4 best teams in the country squaring off against one another to take the Nike TOC crown. Congrats to Team Chicago for taking the ‘ship!

Let us know what your street ball personality is and if your summer was just as serious in the comments below!