adidas Originals Tubular: On-Foot Preview
Watch our video with Nic Galway, VP Global Design for adidas Originals and project lead for the Tubular collection: here. In the video interview, Galway notes that the adidas intention for design has always been about innovation and having vision although technology in the market was not there. Spending time rethinking about the designers in their storied archive would do with access to modern technology, Galway spent time designing a dynamic silhouette overall. Marrying function and aesthetic, adidas Originals presents a new footwear silhouette out to change the game: the adidas Originals Tubular.