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February 17th
Air Jordan IV “Cement”

One way to identify a sneaker’s prestige is by how many times it’s been retroed.  Since we haven’t seen this White/Cement colorway of the Jordan IV’s in 13 long years, sneaker enthusiasts are itching to get their hands on the shoe that was popularized by Spike Lee’s “Do the Right Thing”.  The classic complementing colors of white, speckled grey, black and a highlight of red have made this Jordan IV retro a gem.  And behind its simple and clean design that can be worn on any occasion, we must not forget that the IV is also a performance sneaker, exemplified by MJ’s clutch series-winning basket made in the first round of the 1989 Eastern Conference playoffs.