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February 18th
Footaction NBA All-Star Weekend 2014

NBA All- Star Weekend is always a movie and this year in New Orleans was no different. As Footaction constantly brings its A-game every year when it comes to special events and in-store installations, we may have outdone ourselves this year with the white and gold store on Bourbon and Canal.

Perched at the beginning of the infamous French Quarter, the Footaction store was given a complete makeover into an exclusive All-Star Jordan Brand experience. Not only could you cop the latest All-Star kicks, you could customize them with laces and other small accessories. Next door to the store featured a talk from both Blake Griffin and Carmelo Anthony’s stylists. They gave tips on style and also answered a few questions from the curious audience all while exclusive Jordan Brand apparel spun around on a golden carousel in the middle of the darkly lit space.┬áInside the walls in brightly lit glass cases were even more exclusive Jordan Brand sneakers including the extremely clean “Bamboo” XX8s and the yet to be released “woven” Air Jordan XIs.

But it didn’t stop there.

adidas had a store of their own in the Esplanade Mall Footaction that also featured exclusive Adidas footwear and apparel that could be customized to your liking. However it wasn’t until we stepped into the Jordan Flight Lab were we really blown away. Fit with smoldering smoke and laser lights, the entrance to the Jordan Flight Lab was something out of a Steven Spielberg movie. Upon entering, we were quickly ushered to a dark room that featured a small basketball court and a gigantic screen. Holographic builds of players like Chris Paul and Russell Westbrook would show anyone who was brave enough to step on the court some of their signature moves.

And if that wasn’t enough, the last room of the Jordan Flight Lab featured a customization center in which you could build your own custom Air Jordan but only a few were lucky enough to receive them. All-Star Weekend never fails to disappoint if you’re a true sneakerhead, so if you haven’t made you way to ASW yet, you may want to book your flight in advance this year!

Take a look at the photos above to relive the incredible experiences this weekend.