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February 23rd
Footaction @ The Florida Mall Transformed!

Though the Flight Lab would be a solid addition to any Footaction, Jordan Brand and Footaction went above and beyond and transformed the store into a beautiful showcase for the new Air Jordan 2012. One wall featured every single Air Jordan 1-23 in a plain, solid white. An incredible sight to see as sneaker history hung right in front of our eyes.

The AJ 2012 system was broken down and placed in glass cases to display every feature in extreme detail. All three soles were incased in glass with a matching monitor displaying each piece and exactly how it differed from the rest. Similar to the Kobe System, but more complex, the AJ 2012 not only allows you to select the type of cushioning you’d like in the sole, but also the type of ankle support.

In the time we were allowed to catch the sneak peak of this special store being built out, we snapped a few exclusive pics that won’t be seen anywhere else until the public is allowed into the store. Hope you enjoy it as much as we did. The final product is only going to be crazier!

Check back tomorrow for the complete store transformation.