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July 31st
Jordan Retro III “Fire Red”

Jordan IIIs and hype go hand in hand. First introduced in 1988, during His Airness’ fourth season, the sneakers immediately caught the eyes and hearts of shoeheads everywhere, due in large part to the now iconic elephant print (shout out Tinker!). Sure enough, following the success of what many would call the OG white and black pairs, several distinct colorways were released. Though many would go onto be retroed and re-retroed, none were quite as popular as the Fire Reds. And this Saturday, they’re baaaaaaaaaaack. Jordan Brand has taken a white premium leather base and added pops of red with the signature back ankle panel and strips of black elephant print. In other words, they still look like the shoe you fell in love with years ago.

You can grab your pair in stores and online this Saturday.  Check out the release locator for more information.