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May 23rd
Nike LeBron X Elite “Sport Turquoise”

Nike sales estimates were just released for the previous year this past week. And it’s interesting to note that King James (approx. $300 mill/sales) found himself smack dab between the Black Mamba (approx. $50 mill/sales) and His Airness (approx. $2 bill/sales). Ten years into his career there’s no debating who the best player on Earth is. Now, James is simply competing with the history books — for NBA records as well as sneaker sales. These new LeBron X Elites, inspired by the Florida community of Dade County, pay homage to the eclectic culture surrounding ‘Bron and the Miami Heat with an explosive teal, lime and galaxy black colorway. Grab yours at your local Footaction and online this Saturday.  And who knows — maybe he’ll put them out for a test-run against the Indiana Pacers.