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October 20th
Own The Stage Contest: Pre-show Recap w/ J.Cole

You probably remember reading about Footaction’s Own The Stage contest on the Star Club a couple weeks ago. Or maybe you saw the posters in your local Footaction store. Or maybe – just maybe – you heard about it from a friend hoping to land his design on the back of J.Cole. For those that don’t know, here’s the deal: Four young designers were chosen, flown out to Los Angeles with a friend and treated to the VIP life all-week long. The expenses paid trip was capped off with an extremely intimate performance from J.Cole himself. And all of this was Without a doubt, Hollywood transformed into Cole World last night, as we circulated invites to some very important friends of ours and let the buzz take hold of the city – and let the winners truly own the stage.

Held in the Great Room of the W. Hotel in Hollywood, the event went well into the night as people grooved to the sounds and stylings of Power 106’s DJ E-Man. Our friends from BET, MTV, the Source, KDAY, Vibe Magazine and more, were on-hand to capture the night as celebrities and contest winners strolled the red carpet before getting their hands on luxury goodie bags. Once settled in, the four winners (and their guests) were taken to a private meet-and-greet area to hang out and take pictures with J.Cole before his performance. And then – the highlight of the evening for many – Cole took the stage and made sure the Roc was definitely in the building.

We’ll be bringing you some photos of his performance – as well as an exclusive video – soon. For now, enjoy the shots of the pre-show festivities!