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December 11th
Tinker Hatfield Takes Viewers into the Nike Innovation Kitchen (Video)

“If I’m working with Michael Jordan or Kobe Bryant, the things that we talk about are real, actual substantive issues, inspiration and all along, you’re blending that with hardcore science and performance criteria. So there’s a lot of substance in and around the stories that are developed.” For Esquire Network’s […]

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November 21st
Your Daily Warm-Up: Nike’s Secret to Innovation, Steve Mcqueen’s Timeless Style and More

Your Daily Warm-Up is a list of things we think you should see through the lens of style: Nike’s CEO Mark Parker fears becoming a slow, large, bureaucratic company. The solution against that, as well as always being on the brink of innovation? Nike HTM. A design collaboration between creative consultant […]

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October 8th
Flight School: Nike Air Raid

With the assignment of designing an outdoor basketball shoe, Tinker Hatfield began doing preliminary sketches for the Nike Air Raid. Accommodating the usual wear and tear of the outdoor game, the sneaker has a solid rubber outsole that wrapped over the midsole in high wear areas for support and durability while […]

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