The Complete Jordan/Footaction Experience
Last night the Footaction store was a beautiful work in progress, but it wasn’t until we walked in this morning that we would realize how astonishing the full transformation would be. Translucent pillars engraved with words of wisdom and brightly lit with fluorescent colors illuminated the all black theme giving the store a futuristic presence.
People who had been lined up since 8AM were distributed tickets and let inside at 10AM on the dot. Luckily for us all of the customers were courteous and refrained from stampeding us and the rest of the Footaction employees. Amazed by the transformation, everyone spent at least 5 minutes just wandering the store mouths wide before they even attempted to hit the register for what they initially showed up for.
But to the early customers dismay they’d be missing an appearance from one of the biggest stars in the NBA.