Tinker Hatfield Takes Viewers into the Nike Innovation Kitchen (Video)
“If I’m working with Michael Jordan or Kobe Bryant, the things that we talk about are real, actual substantive issues, inspiration and all along, you’re blending that with hardcore science and performance criteria. So there’s a lot of substance in and around the stories that are developed.”
For Esquire Network’s style program How I Rock It, hosted by Baron Davis, the show gets a rare look inside Nike’s storied Innovation Kitchen by way of Tinker Hatfield. The clip above is a short preview of the episode, however it still manages to touch on some special moments that get us excited about the full-length focus. Tinker Hatfield’s design contribution to sneaker culture and sports from a mass media perspective is rivaled by only a few, so this is sure is to be filled with memorable gems.
The full episode airs on the Esquire Network today (Wednesday, December 11) at 10 p.m. EST.